I am reading the book Blink by Malcolm Gladwell.
It is about the first two seconds, when our brains act, react and make judgments before we consciously realize it.
I have worked for Managers that went through a whole litany of tests and interviews to determine who to hire; and Managers that would disqualify a candidate within 5 minutes of an interview. It seemed that the more extensive the testing, the worse the hires!
There are reactions that can affect your success that you may not be aware of. I did an experiment for awhile asking people to pick their favorite business card from two different designs I had created. It's all part of your marketing too.
Anthony Juliano (SoundBite Back blog) sent me an email with a link to a story that was in today's New York Times that deals with a related subject, mimicking the behavior of someone that you want to trust you. Here's the beginning of the story :
Artful persuasion depends on eye contact, but not just any kind. If one person prefers brief glances and the other is busy staring deeply, then it may not matter how good the jokes are or how much they both loved “Juno.” Rhythm counts. Voice cadence does, too. People who speak in loud, animated bursts tend to feed off others who do the same, just as those who are lower key tend to relax in a cool stream of measured tones.
“Myself, I’m very conscious of people’s body position,” said Ray Allieri of
Psychologists have been studying the art of persuasion for nearly a century, analyzing activities like political propaganda, television campaigns and door-to-door sales. Many factors influence people’s susceptibility to an appeal, studies suggest, including their perception of how exclusive an opportunity is and whether their neighbors are buying it. (READ MORE)
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