Friday, June 22, 2007Black and White and Not Very Read
Online sites have become the number one source of news and information for the United States, France, Italy, and Spain and are tied for first for Australian adults. TV network news will still be first for adults in Great Britain and Germany.
Across the countries, frequency of newspaper regular readership (5 or more days a week) varies greatly:
Lack of time is the number one reason for not reading the newspaper for adults in:
For 54% of British and Spanish adults, the top reason for not reading the newspaper is that it is biased or has too narrow of a viewpoint in its reporting.
52% of Italian adults, 55% U.S. adults, 55% French adults and 49% of Australian adults say the top reason for not reading the newspaper is that it is easier to go online for news and information. The reports posits that this is something newspapers should be concerned with in moving towards the future.
Half or more of adults in Germany, Australia, France, US, and Spain access online news and information sites at least once a day. In Italy, this number jumps as three-quarters of adults. 28 percent of British adults access online news sites about once a week and one-third of British adults do not access online news sites with any regularity.
The majority of adults in all seven countries say it is important for newspapers to provide news and information about events in their region, country and the world, as well as to provide news they can use in their daily life and that is interesting to know.
In the United States Eight in ten U.S. adults say an important role of newspapers is in providing information that is needed to know how to vote, which is by far the highest of all the countries.
Looking to the future, says the report, respondents say that the top thing newspapers and their associated online news sites could do to better represent the issues in their communities would be to:
For more information on this report, including detailed results in charts and tables, please visit this site.
Saturday, June 23, 2007
Thursday, June 21, 2007
The following is from my e-mail this week. Click on the title of this post to get more information.
Volume 2 Issue 26 - June 18, 2007
1. 31% of people wait to have sex on Saturdays, according to advertising agency BBDO.
2. Bedding is purchased by 33% of furniture store buyers, followed by stationary sofas (29%), occasional tables (24%), and dining room or master bedroom (21% each), reports Furniture Today.
3. Marketers distributed approximately 280 million discount coupons in 2006; shoppers redeemed about 34 million of them, averaging various industry sources.
4. Cars and light trucks are the most heavily advertised products on network television, with manufacturers spending approximately $2.75 billion dollars on the category; prescription drugs are in the #2 slot, with spending 40% lower than on cars/trucks, according to TNS Media Intelligence.
5. Apparel is expected to hold the #2 slot in online sales for the second year in a row in 2007. Travel was and continues to be #1, says Shop.org.